“The Beer World after the Pandemic”
By the start of 2020 the beer industry in Europe was showing strong signs of renewal. The number of small independent breweries had broken through the 10,000 mark for the first time in seven decades, the 21st century’s slow fall in beer sales was starting to reverse, traditional and modern beer styles were appearing in abundance, and there were even some signs of larger and smaller breweries starting to work together to mutual benefit. Then came COVID.
With bars and restaurants being locked down all over Europe for much of the last year, shaking hands and hugging outlawed in most countries, and many people fearful to leave their homes, what now is the future for hospitality and how will this affect the brewing industry? What breweries are affected the most? Those dependent on bulk sales or smaller ones making a precarious living from a small number of accounts? Have brewers been looking out for each other or is there a battle for survival? How will beer and brewing move forward as the dust settles and the masks are removed? And how can consumers help?
This workshop was hosted by Tim Webb, beer consumer champion and co-author of The World Atlas of Beer, and included on the panel Simon Spillane, Director of Communications and Public Affairs at Brewers of Europe in Brussels, Claus-Christian Carbon, Professor of General Psychology at the University of Bamberg and Ina Verstl, brewing economics journalist from Brauwelt magazine.
“Tips for a new era of online beer events
including tastings and judging”
The beer industry has gone through considerable growth and change over the past 20 years, particularly in the areas of digital marketing and the use of digital events such as online beer tasting and judging. The 2020 pandemic has intensified this trend.
There are many challenges in adapting existing and implementing new event concepts such as beer festivals, competitions and tastings into a digital format.
In this workshop, Markus Raupach gave an overview of his experiences as an online tasting and judging provider and offered essential insights from his experience in developing the Deutsche BierAkademie and as German chair of the World Beer Awards judging team. In addition, Anita Ujszaszi, Awards Director of the World Beer Awards was participating as a speaker.
The following questions (and more) concern all those who want to move into the world of online tasting:
- What software and hardware is needed?
- How do I behave correctly as a trainer or tutor?
- What equipment do I need?
- What else do I need to consider in the field of digital beer events?
Markus Raupach is President of the German Beer Consumers Union and founder of the German Beer Academy. He is also a beer sommelier, brandy sommelier and cheese sommelier, an experienced international beer judge, member of the British Guild of Beer Writers and the North American Guild of Beer Writers as well as a recipient of the Bamberg Beer Order, board member of Bierland Oberfranken and the Association of Bavarian Brandy Sommeliers.