“Tips for a new era of online beer events
including tastings and judging”
The beer industry has gone through considerable growth and change over the past 20 years, particularly in the areas of digital marketing and the use of digital events such as online beer tasting and judging. The 2020 pandemic has intensified this trend.
There are many challenges in adapting existing and implementing new event concepts such as beer festivals, competitions and tastings into a digital format.
In this workshop, Markus Raupach will give an overview of his experiences as an online tasting and judging provider and offer essential insights from his experience in developing the Deutsche BierAkademie and as German chair of the World Beer Awards judging team. In addition, Anita Ujszaszi, Awards Director of the World Beer Awards will be participating as a speaker.
The following questions (and more) concern all those who want to move into the world of online tasting:
- What software and hardware is needed?
- How do I behave correctly as a trainer or tutor?
- What equipment do I need?
- What else do I need to consider in the field of digital beer events?
Markus Raupach is President of the German Beer Consumers Union and founder of the German Beer Academy. He is also a beer sommelier, brandy sommelier and cheese sommelier, an experienced international beer judge, member of the British Guild of Beer Writers and the North American Guild of Beer Writers as well as a recipient of the Bamberg Beer Order, board member of Bierland Oberfranken and the Association of Bavarian Brandy Sommeliers.